8 Mar 2010


Google Analytics provides a pretty nice way to track the visitors to your site.  From a high level overview that aggregates information about your web site’s visitors, you can drill down into various stats about your users, such as whether they are new/returning, what kind of platform/web browser they are on, whether the traffic was direct or the result of clicking on a link for another web site, etc.
The picture above shows where visitors of my blog come from; I’ve obviously gotten no international love going in the last week.  Unfortunately, there’s also no Alaskan love.  It’s just highlighting it as part of the lower 48 :-)
One metric they track is the ‘bounce rate’; this is the percentage of users who come to the first page (the “landing” page) and don’t click on any other links.  For blogs, this tends not to work so well, because people might be subscribed via RSS, or, even if not, they would come to the blog to read the most recent entry, which would mean that they’d never click on links to see older entries or other parts of your blog!

Google Analytics provides a pretty nice way to track the visitors to your site.  From a high level overview that aggregates information about your web site’s visitors, you can drill down into various stats about your users, such as whether they are new/returning, what kind of platform/web browser they are on, whether the traffic was direct or the result of clicking on a link for another web site, etc.

The picture above shows where visitors of my blog come from; I’ve obviously gotten no international love going in the last week.  Unfortunately, there’s also no Alaskan love.  It’s just highlighting it as part of the lower 48 :-)

One metric they track is the ‘bounce rate’; this is the percentage of users who come to the first page (the “landing” page) and don’t click on any other links.  For blogs, this tends not to work so well, because people might be subscribed via RSS, or, even if not, they would come to the blog to read the most recent entry, which would mean that they’d never click on links to see older entries or other parts of your blog!

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